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Terroir
Tradition
Innovation

Diadema is born in the very heart of Tuscany, where continuous research work in quality binds with three other factors, the three main traits of Diadema: land, style and innovation. This very project embodies experience and attention to all of nature’s and time’s gifts. The product’s perfection excels mass production. The Dna of Diadema is a fine alchemy among stylistic research and terroir. Diadema emulates passion for its florentine countryside, which has been created and depicted in such a unique manner. When you think of Diadema, future comes to mind. 

Diadema, was born in 2004 with its first Wine, with a label set using Swarovski crystals handmade by skilled Florentine craftsmen. Diadema entered on tiptoes in the world of wine, with countless international awards that brought it to the Olympus. 

“When Tradition combines Innovation”