It all started in 2004, when our father Alberto laid the foundations of what is Diadema today, producing a wine that has the lively and decisive taste of Tuscany, the same Tuscany that we still live in, we love and in which we base our roots as a family.
He did this by creating an innovative, impactful label that best expresses how much this place, our home and our wine are something so precious and luminous for us that we had to set it on top of the bottle.
Aware of what it has been, together with the dreams we have, we take this dream, we develop it, and we work every day to see the Diadema project becoming even more brilliant.
Welcome!
Giulia and Livia
Vineyards, Tradition, Passion: this is Diadema. We dedicate our effort to the land every day, loving it but above all respecting it. Guarding the past, planning the future, what we carry in our hearts!
THE TIME LINE
2004
DIADEMA
is born
Born on the idea and project of Alberto, Diadema, a wine with a purely Tuscan taste, son of the vineyards of this land with the 2002 vintage, whose embossed label composed of crystals selected by the Family and set by the skilled hands of Florentine artisans, becomes an icon and symbol of the company.
2007
FIRST GOALS
The first confirmations and affirmations of our work arrive after the first five years, Diadema Rosso receives the first awards from the critics
2010
birth of
DAMARE
In the Red, White and Rosé versions, the Damare line is our IGT line, a mirror of the territory in a more direct, simple and ready-to-drink way
2018
COLLEFERTILE FARM
Tuscany
n an estate of 450 hectares, in the heart of Mugello, the Collefertile farm project was born. Here our production idea takes more and more field in the organic world.
2020
the daughters
GIULIA e LIVIA
Diadema is home and family. We continue this project making it the right combination of our ideas and visions, bringing it closer to us, always supported by the experience of our father and Francesco Bellini who has been with us since the beginning.